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- Strategies for Raising, Customer Acquisition, & Core Pillars of Product-Market Fit
Strategies for Raising, Customer Acquisition, & Core Pillars of Product-Market Fit
A newsletter for founders & friends
Gale Wilkinson
October 21, 2023
Hey 👋🏽
Welcome to the 84th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus our favorite future of work reads, going out to 3,400+ people each week. Forward to a friend who may want to subscribe!
Top 3 Tweets
🥇 Strategies for Bear Market Success
How to raise ( during the bear market ).
Projects reached out to me about their intent to raise, so here are some pointers:
1. Have a pitch deck ready. Have in mind target raise$, valuation, and funding terms.
2. Have an investor wishlist, and keep track of conversations.
3.… twitter.com/i/web/status/1…
— Miss Polygon 💜 🦇🔊 (@0xsachi)
12:40 PM • Oct 12, 2023
🥈 Common Customer Acquisition Strategies
Customer acquisition is a question every investor will ask.
Here are 3 common customer acquisition strategies:
1) Partnerships: time to set up can be long
2) Referrals: quality of referrals can be low
3) Online ads: costs can increaseMost startups use a combination of these.
— Jasiel Martin-Odoom (@Jasielinvests)
6:00 PM • Oct 14, 2023
🥉 Core Pillars of Product-Market Fit
What are the core pillars of Product-Market Fit?
1. UX
2. Feature Set
3. Value Proposition
4. Underserved Needs
5. Target CustomerHere's the tactical guide to attracting better prospects: mariopeshev.com/how-to-attract…
— Mario Peshev (@no_fear_inc)
7:02 PM • Aug 9, 2023
Founder Resources
8 aspects that make VCs take notice of startups
Consider a business management course for founders
Hire a Top Performer Every Time with These Interview Questions
Tips on pitch deck content
Why founder-led sales is critical
How to build a killer sales pitch
Future of Work Reads
Remote work is still ‘frustrating and disorienting’ for bosses (CNBC)
How do we create a team culture that's inclusive and psychologically safe? (WEF)
You’ve Never Had It So Good. That’s Why You’re Stuck. (WSJ)
The 8 Biggest Future Of Work Trends In 2024 Everyone Needs To Be Ready For Now (Forbes)
4 Forces That Are Fundamentally Changing How We Work (HBR)
Gen Z workers expect to retire at age 61, and they aren’t afraid to ask AI how to do it (Fast Company)
The World of VITALIZE
VITALIZE portfolio company CloudEagle has received G2 badges in the SaaS Spend Management and Vendor Management categories
The Mom Project, a VITALIZE portfolio company, has launched its new platform SelfMade
VITALIZE portfolio company Elevate K-12 partners with Grand Rapids Public Schools (MI)
Open jobs at VITALIZE portfolio companies
Written by the team at VITALIZE, a venture capital firm and nearly 500 member angel investing community for everyone investing in U.S.-based B2B software founders innovating in WorkTech. Find us on Twitter, LinkedIn, and YouTube.
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