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- The Marketing Roadmap, Realistic Fundraising Advice, & Succeeding Slow
The Marketing Roadmap, Realistic Fundraising Advice, & Succeeding Slow
A newsletter for founders & friends
Gale Wilkinson
July 07, 2023
Hey 👋
Welcome to the 75th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus our favorite future of work reads, going out to 3,400+ people each week. Forward to a friend who may want to subscribe!
Top 3 Tweets
🥇 The Ultimate Startup Marketing Roadmap
#1 question I got asked:
“How to start doing marketing?”
Good news — it’s easier than you think. Here’s my roadmap.
1) Pre-launch 💡
Got a new product idea? Start completing these tasks.
- Define one specific audience segment you target (e.g., startup founders without a… twitter.com/i/web/status/1…
— Dan Kulkov 🧲 (@DanKulkov)
4:04 PM • Jul 5, 2023
🥈 Realistic Fundraising Advice
A few preseed founders have asked me what valuation they should aim for recently.
Everyone is still hoping for $10M post or better, and it is hard for me to advise anyone to aim “lower”.
But the reality is that this market is BRUTAL. So here’s what I’ve been saying:
— Leslie Feinzaig (@LeslieFeinzaig)
5:32 PM • Jul 5, 2023
🥉 Failing Fast And Succeeding Slow
Your startup need not "fail fast". It can "succeed slow".
1. Buildd a MVP
2. Iterate with your customers
3. Keep course correctingLet experiments fail, but ensure your startup succeeds.
— Karthik Sridharan (@KarthikS2206)
5:21 AM • Jul 3, 2023
Founder Resources
Mistakes and lessons on reaching profitability
How to Meet Angel Investors at Pre-Seed
10 Healthcare Startup Cautionary Tales
Advice on product perception vs. user preference
7 pitch decks from your favorite startups
Future of Work Reads
How to engage your quiet quitters: 5 things employers can do (WEF)
With A.I., top CFOs are more likely to see it as a job destroyer (CNBC)
18 Insights On Hiring Practices And Finding The Right Match In A Gig-Driven Marketplace (WSJ)
Gen Z are the most disgruntled workers and that's a problem for employers (Yahoo!)
The Future Of Work: A Shift Toward Flexibility And Choice (Forbes)
Why it’s time to launch a tech hiring revolution (Fast Company)
Why unemployed workers are so burnt out (BBC)
The World of VITALIZE
Lectrium, a VITALIZE portfolio company, is now partnering with Jim Shorkey Auto Group
VITALIZE portfolio company CloudEagle is now partnering with Harvest
Mike Klein, CEO of VITALIZE portfolio company Genomenon, was featured on PharmaVoice
Open jobs at VITALIZE portfolio companies
Written by the team at VITALIZE, a venture capital firm and nearly 500 member angel investing community for everyone investing in U.S.-based B2B software founders innovating in WorkTech. Find us on Twitter, LinkedIn, and YouTube.
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