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Lessons from Hitting $6M ARR, Top 6 Cold Email Templates, & Data Room Details

Lessons from Hitting $6M ARR, Top 6 Cold Email Templates, & Data Room Details

A newsletter for founders & friends (46th edition)

Hey 👋

Welcome to the 46th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus cool things we’re seeing in the future of work, going out to 3,200+ people each week.

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Top 3 Tweets

🥇 Lessons from Hitting $6M ARR

We just crossed $6,000,000 in ARR.
100% bootstrapped. Only 5 US full-time employees. 21 months after launch.
Here are my top 11 learnings on growing a startup 👇🧵
— adriane schwager (@aschwags3)
Nov 28, 2022

🥈 Top 6 Cold Email Templates

I've sent 100M+ cold emails since 2017 & booked calls with the:
- HR Manager of Uber
- VP of Marketing at Airbnb
- Snr Business Development Manager of Adidas
Here are my top 6 top cold email templates of all time
(and 3 reasons why they worked)
Thread 🧵 http
— Jan van Musscher (@janvmusscher)
Nov 30, 2022

🥉 Data Room Details

What should a pre-seed/seed data room include? 👇
📜 deck
📽️ product demo (if relevant)
📝 cap table
📊 financials (historical + projections)
📈 market data
📒 customer contracts (if any)
📆 use of funds + key milestones
👩‍👩‍👦 team + board + advisors
👥 references
✨ grand vision
— Caroline Casson (@carolinecasson_)
Nov 28, 2022

Resources

How to Write the Best Monthly Investor Update
15 Essential Startup Tools
Unicorn Startup Pitch Decks to Emulate
List of FemTech and Women’s Health VCs
How VCs Differentiate Themselves
Jason Heltzer’s Venture Capital Glossary
30+ Resources for Funding Your Startup
Ultimate List of Tools for Venture-Backed Startups

Future of Work Reads

This is what Gen Z’s ideal workplace looks like (Fast Company)
Future Of Work: The 4 Biggest Workplace Trends In 2023 (Forbes)
The Future Of Work Is Global—Remote Leaders Should Embrace This Shift, Not Fear It (Forbes)
5 Reasons For ‘Boomerang Employees’ And ‘The Great Regret’ In Employment (Forbes)
Job cuts rise in November, causing employees to shift focus to 'career cushioning' (CNBC)

The World of VITALIZE

Datacy is seeking introductions to enterprise brands in sportswear and lifestyle as potential customers (ideally intros to a decision maker such as VP of Marketing)
- Email [email protected] for more details
AllVoices is seeking introductions to potential channel partners for lead generation. These include HR marketplaces, insurance companies, and any platform where people can shop for enterprise software
- Email [email protected] for more details
VITALIZE portfolio company Aunt Flow, got featured on USA Today
Beatriz Acevedo, founder of VITALIZE portfolio company Suma Wealth, has been included on Marie Claire's inaugural Power List of inspirational changemakers
We recently hosted an angel investing webinar in partnership with Wefunder, which you can view here (Presentation starts ~5 minutes in)
We had our last VITALIZE Angels pitch event of the year with a great company that all members can still invest in
This week on The VITALIZE Podcast we had Richard Kerby, Co-Founder and General Partner at Equal Ventures, a seed stage focused fund backing the founders and businesses transforming society and industry.
- Watch on YouTube
- Listen on Apple Podcasts or Spotify
Open jobs at Vitalize portfolio companies

Written by Justin Gordon, Director of Marketing at VITALIZE, a venture capital firm and nearly 425+ member angel investing community for everyone investing in U.S.-based B2B software founders in the work revolution. Find us on Twitter, LinkedIn, and YouTube.

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