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Embracing Imperfection, Cold Email Strategies & The Insider Advantage
A newsletter for founders & friends
Gale Wilkinson
July 03, 2024
Hey 👋
Welcome to the 100th edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus our favorite future of work reads, going out to 3,400+ people each week. Forward to a friend who may want to subscribe.
Top 3 Tweets
🥇 Imperfect Path to a Perfect Product
In startups, perfection will always be your enemy.
Focus on making a product that works - then make it fast & beautiful over time.
You won’t make the perfect product from day 1
— Saira Ashraf (@sairaxashraf)
7:42 PM • Jun 29, 2024
🥈 Cold Email Strategies for 2024
Cold emails work. But using advice from 2008 doesn't. Here's how to send cold emails:
(I've sent 126 cold messages this month and have a >50% reply rate.)
You shouldn't:
• Leave in fluff
• Sign off twice
• Have 3+ asks
• Repeat yourself
• Make it super long
• Bold random… x.com/i/web/status/1…— Aakash Gupta (@aakashg0)
11:39 AM • Jun 27, 2024
🥉 From Founder to User
Founders who actually use their own product and become part of their target audience get to really understand the pains.
Being a founder who uses your own product puts you in your customers' shoes. You see firsthand what works, what doesn’t and where the pain points are. This… x.com/i/web/status/1…
— Andrew Gazdecki (@agazdecki)
1:28 PM • Jul 1, 2024
Founder Resources
Crowd-sourced: The best book a company has ever produced about itself
The number one skill for any startup
A thread of US-based PR agencies for software startups
20 Lessons From 20 Different Paths to Product-Market Fit
How a merit-first approach drives diversity and success in startups
Future of Work Reads
AI skills can help you land a job or promotion faster—especially for Gen Z, says new research (CNBC)
The Power of Finding the Sweet Spot of Hybrid Work (WSJ)
Small business, big impact: The transformative power of women-led enterprises (WEF)
The Gig Economy Is Here To Stay—Here's How To Embrace It (Forbes)
Remote Work Could Help Beat Burnout. But Does That Outweigh Its Costs? (Inc.)
Beyond the pink slip. This is how to deal with layoffs and build back teams (Fast Company)
The World of VITALIZE
Elevate K-12 (Fund I) has been granted WASC accreditation and A-G approval
CloudEagle (Fund II) partners with Notion
Open jobs at VITALIZE portfolio companies
Written by the team at VITALIZE, a venture capital firm and 500+ member angel investing community for everyone, investing in U.S.-based B2B software founders innovating in WorkTech. Find us on Twitter, LinkedIn, and YouTube.