Re:VITALIZE
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Building a B2B Business, Winning at Product Hunt, & Hidden Gems

Building a B2B Business, Winning at Product Hunt, & Hidden Gems

A newsletter for founders & friends

Gale Wilkinson
October 02, 2023

Hey 👋🏽

Welcome to the 82nd edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus our favorite future of work reads, going out to 3,400+ people each week. Forward to a friend who may want to subscribe!

Top 3 Tweets

🥇 Building a B2B Biz

The hardest climb in building a B2B business?
Getting the first 10 customers
Many ways to do it
Coda used friends. Figma custom-built outbound tools.
Canva and Slack used a press blitz.
You need a playbook.
Lenny's newsletter breaks down how the best do it.
How you can too.… twitter.com/i/web/status/1…
— adriane schwager (@aschwags3)
2:06 PM • Sep 22, 2023

🥈 Winning at Product Hunt

Product Hunt is a game.
A game that can be won. Seriously.
In the past 2 years I have launched products that have finished
🏆 #1 product of the day (x2)
🥇 #1 product of the week
😺 Golden Kitty award winner
Here is the exact playbook that makes this possible:
Build an… twitter.com/i/web/status/1…
— Ryan Gilbert (@rjgilbert)
4:37 PM • Sep 22, 2023

🥉 Under the Radar and Hidden Gems

Likely the biggest exits / outcomes from this time period (like almost all time periods) will be in the companies that had a hard time raising capital, that stayed away from conferences / events, that are in ‘uncool’ categories or are in markets that investors don’t yet… twitter.com/i/web/status/1…
— Allison Barr Allen (@abarrallen)
2:27 AM • Sep 22, 2023

Founder Resources

Crowdsourced: Navigating startup work and home to-do lists
How to organize your B2B growth marketing team
Acquiring your first 100 customers
Best of both worlds: Building in Public vs. Building in Stealth
How Is AI Going To Impact The SaaS Landscape Over The Coming Years with a16z GP Kristina Shen
11 Marketing Channels That Consistently Work for Founders
How to effortlessly pitch your idea to a venture fund
15 Steps to know if your company can RETURN a VC fund

Future of Work Reads

Combating Employee Burnout With AI And Future Of Work Policies (Forbes)
The No. 1 piece of side hustle advice, from 2 moms who make thousands in passive income (CNBC)
How to run effective meetings that drive results (WEF)
How a Four-Day Workweek Actually Works, From the Companies Pulling It Off (WSJ)
Don’t believe the hype about Gen Z workers being checked out. They just need better mentors (Fast Company)
What Happens When the Boss Invites You to Bible Study? (NYT)
What Makes an Inclusive Leader? (HBR)

The World of VITALIZE

VITALIZE portfolio company CloudEagle’s 2023 SaaS Trends and Insights report is featured on TechCrunch
Rachel Cossar, CEO of VITALIZE portfolio company Virtual Sapiens, was on One of a Kind Sales’ Conversational Selling Podcast
VITALIZE portfolio company Placer was named a top startup on LinkedIn's 2023 Top Startups list in the U.S.
The Mom Project, a VITALIZE portfolio company, is now partners with FORVIS
VITALIZE portfolio company Aunt Flow was featured on The Columbus Dispatch
myCOI, a VITALIZE portfolio company, has partnered with Bold Penguin
Open jobs at VITALIZE portfolio companies

Written by the team at VITALIZE, a venture capital firm and nearly 500 member angel investing community for everyone investing in U.S.-based B2B software founders innovating in WorkTech. Find us on Twitter, LinkedIn, and YouTube.

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