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Accelerating Customer Acquisition, Embracing Churn, & Doing the Simple Stuff Well
A newsletter for founders & friends
Gale Wilkinson
October 13, 2023
Hey 👋🏽
Welcome to the 83rd edition of Re:VITALIZE, a newsletter with tactics, strategies, and stories on building companies plus our favorite future of work reads, going out to 3,400+ people each week. Forward to a friend who may want to subscribe!
Top 3 Tweets
🥇 Accelerating Customer Acquisition
A way to accelerate customer acquisition at low costs:
Through partnerships
Find platforms with customers you need
Ensure that your partnership increases value for your company, your partner's company, and their customers
This is an effective way to expand your customer base
— Marge Ntambi (@margentambi)
Sep 28, 2023
🥈 Embracing Churn
Hot take:
Customer churn is a good thing for early stage startups.
Every time you lose a customer, you get key insights about your business (E.g. wrong ICP, weak value prop, pricing didn’t resonate, etc).
Don’t try to keep everyone, treat churn as an opportunity to learn.
— Edgar Brown (@iamedgarbrown)
Oct 2, 2023
🥉 A Simple Secret to Startup Victory
Smart people fail at startups because they over complicate what's needed to succeed.
They convince themselves (and their team) that some new tool, resource or process is limiting them.
When in reality all you need to do is show up every day and do the simple stuff well.
— Furqan Rydhan (@FurqanR)
Oct 4, 2023
Founder Resources
A chart of diverse founder-friendly funds
Bootstrapped to $100 million without venture capital funding
The 30-3-3 of achieving product-market fit
Advice on starting new in B2B
How to stand out as a solo or small SaaS
The Importance of Founder-led Sales
Future of Work Reads
3 Ways to Prepare for the Future of Work (HBR)
13% of Americans have a disability—what this means during the job application process (CNBC)
The Rise Of The Solopreneur: Why Big Tech Should Be On Notice (Forbes)
These are the workplace behaviors that make women think about quitting their jobs (Fast Company)
It Is Time to End the War on Remote Work (MSN)
The Art of the 15-Minute Meeting and How to Run One (WSJ)
The World of VITALIZE
VITALIZE portfolio company Happioh launches a new game-changing feature Happioh Connect
CloudEagle, a VITALIZE portfolio company, partners with Bitbucket
VITALIZE portfolio company Elevate K-12 expands in California
Open jobs at VITALIZE portfolio companies
Written by the team at VITALIZE, a venture capital firm and nearly 500 member angel investing community for everyone investing in U.S.-based B2B software founders innovating in WorkTech. Find us on Twitter, LinkedIn, and YouTube.
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