- Re:VITALIZE
- Posts
- A Valentine's Day Look at the LP Landscape
A Valentine's Day Look at the LP Landscape

Hello š
Welcome back to the new and improved Re:VITALIZE Newsletter! Youāre receiving this because youāre a current LP, advisor, angel member, venture partner, prospective LP, or friend of VITALIZE. This monthly newsletter includes our take on the market & investing, updates on our fund and portfolio companies, and our top content picks on work insights, entrepreneurship, and investing.
New readers can subscribe here. ⨠Happy Valentineās Day!!! š
Galeās Thoughts on the Market & Investing
This monthās write-up is about the changing LP (limited partner) landscape. I have posted my thoughts about this many times over the years, and I continue to believe we are going to see a big shift going forward. LP dollars have already started leaving the venture capital industry, and I donāt see that stopping. Returns have been slower than anticipated with both acquisitions and IPOs lagging in the last few years. The huge influx of capital during the height of the VC boom in 2020 and 2021 at a time when valuations were very high and capital efficiency was not the norm did the industry no favors.
I first tweeted this in October 2023: āMy prediction: institutional LP $ going to VCs will decline by half in the next 5 years. They will reallocate to safer asset classes. The largest VC funds will get 99% of whatās left, and these large funds will do āfund of fundsā investing in early managers for deal flow.ā I retweeted it a few weeks ago because itās (mostly) still relevant. While Iāve heard of one more large VC fund doing fund of fund investments into early managers recently, itās only with $250K checks (which is paltry). So maybe the mega funds acting as fund of funds part of my prediction wonāt come to fruition as originally anticipated.
I included some other investorsā thoughts on the topic below in the content picks on investing section. They agree that the majority of LP funding is going to a select few firms and that many funds are not going to have the access to capital theyāll need going forward. Sounds bleak!
So where is the opportunity? First, Iām hearing that corporate (strategic) LPs are still deploying into specialty funds. If a fund has a very clear value proposition in healthcare for example, health systems might invest. Food companies, insurance companies, and more are still writing checks into relevant funds. New GPs may want to refine their focus with the strategic investor in mind as long as that capital pool stays liquid.
Itās still hard as ever to get in front of family offices, and I donāt really sense much has changed in that part of the funding world. If you get in front of one who likes you and has capital to deploy, youāre golden. But that has always been tough, especially when a lot of family offices want to meet with GPs just for their deal flow. (I have resigned myself to sending family offices deal flow and never expecting checks from them in the future. I am trusting that karma will bring the goodness back to me in other ways!)
Finally, I believe individual LPs have the potential to fill a gap as the long-time institutional players silently leave the industry or concentrate even more capital in the largest VC funds. GPs will have to figure out how to best leverage these individuals - is it in a small fund with a commitment level that works for individuals? Manage SPVs (LLCs incorporated for a specific opportunity)? Some kind of new model that will emerge? Iām excited to see what innovations we see over the next few years as the LP landscape shifts dramatically!
Recent VITALIZE Investments
Violet (Fund II, Dec 2024) - Health equity platform designed to make it easier for healthcare organizations to deliver inclusive care
A VITALIZE Win!
Mobly, a VITALIZE Fund II investment, successfully closed its $4.3M seed funding led by Jump Capital to revolutionize event marketing technology
Work Insights
Some articles we like on work insights:
The Future of Jobs Report 2025 (WEF)
Superagency in the workplace: Empowering people to unlock AIās full potential (McKinsey & Company)
Companies May Not Be Able to Abandon DEI Despite Trump Order (Inc.)
Whatās in store for remote work and RTO in 2025 (CNBC)
Itās Time We Recognised How The Gig Economy Is Stimulating Entrepreneurialism (Forbes)
27 Ways to Create a Women-Centered Workplace (Ellevest)
Our Content Picks for Founders
š„ Evaluating Startup Significance
If your startup disappeared tomorrow, would it leave a meaningful gap in the world? - i think this is an interesting proxy to measure impact, beyond metrics.
ā teddy. (@tedddyoweh)
12:42 PM ⢠Feb 2, 2025
š„ On Distribution Wedges
I have invested in over 250 pre-seed startups, mostly in B2B software. The most successful ones have had some distribution tricks to quickly get their first happy customers.
Here are the Best (and worst) distribution wedges I have seen for Pre-Seed software startups.
ā Martin Tobias (Pre-Seed VC) (@MartinGTobias)
5:51 PM ⢠Jan 16, 2025
š„ Keep Investors Engaged
As investors grow more selective, many founders face oversubscribed rounds, leaving some investors without allocation.
Donāt dismiss these interested investors.
Keep them engaged with a dedicated email list to update them on your journey.
It could lead to future funding.
ā Jasiel Martin-Odoom (@Jasielinvests)
9:00 AM ⢠Feb 10, 2025
Our Content Picks on Investing
š„ Shifting VC Landscape
Venture is increasingly becoming a game of have and have nots. 30 firms raised 74% of total capital raised for VC funds this year with 9 of those firms raising 50% of the total capital raised.
Emerging firms (defined as less than four funds) raised only 14% of total VC capital⦠x.com/i/web/status/1ā¦
ā Nichole Wischoff (@NWischoff)
3:27 PM ⢠Dec 12, 2024
š„ 13 Things About Venture Capital
13 things LPs should know about venture capital.
1/ VC is highly cyclical, alternating between long risk-on periods followed by sudden risk-off periods. Trying to time things is a fools errand, which is why consistency across vintages is required.
2)75-90% of VC funds⦠x.com/i/web/status/1ā¦ā samir kaji (@Samirkaji)
5:08 PM ⢠Feb 1, 2025
š„ LP Funds vs. GP Mouths
VITALIZE in the News
Elevate K-12 (Fund I) announced its partnership with Kelly Education, a substitute teacher staffing platform with over 10,000 school partners
Alembic (Fund I) CEO Tomas Puig and Delta Airlines CMO Alicia Tillman were at CES in Las Vegas discussing the future of marketing
myCOI (Fund I) expanded its Procore integration to simplify compliance and payments
Upwards (Fund I) launched a new program in San Jose to support childcare providers and families
Check out open jobs at VITALIZE portfolio companies
Written by the team at VITALIZE, a venture capital firm and 350+ member angel community for everyone, investing in U.S.-based B2B software founders innovating in WorkTech. Find us on Twitter, LinkedIn, and YouTube.
This is the 112th edition of the Re:VITALIZE newsletter! āØ